FIND YOUR STORY
You have more to say than you think.
Mine four places for content: your origin, your turning points, your beliefs and your everyday life. Find the moments that make your business feel human.
your story angles ↗
SAY IT SUMMIT · THE REPLAY
Turn it into content people actually care about.
Join Missy Holliday for a practical, 3.5-hour workshop on finding your story, knowing what to post and giving every piece of content a purpose.
Get The SIS Replay — $27AUD · One payment · Recorded online workshop
Made during the summit: one attendee’s reel hit 15,238 views. See their results ↗
FOR FOUNDERS, BUSINESS OWNERS & CREATORS
You open Instagram. Save another idea. Rewrite a caption. Then wonder whether any of it is actually helping your business.
The Say It Summit gives you a way to pull content from your own experiences, speak to the right people and know what each post is there to do.
Bring your phone, a notebook and the business you're ready to be known for.
HERE'S WHAT WE GET INTO
Teaching, exercises and real examples.
Pause the replay and put it into practice.
FIND YOUR STORY
Mine four places for content: your origin, your turning points, your beliefs and your everyday life. Find the moments that make your business feel human.
GIVE EVERY POST A JOB
Get clear on whether you're building community, attracting new people or creating sales conversations. Learn which metrics matter for each goal.
BUILD CONTENT THAT HOLDS ATTENTION
Use Missy's four-part structure to turn one idea into a post. Then explore recurring series that give people a reason to come back.
PUT IT INTO PRACTICE
Follow the recorded B-roll posting exercise using clips already in your camera roll. Watch Missy audit real accounts and apply the same checks to your bio, pinned posts, hooks and calls to action.
You don't need to be confident on camera to start.
Get The SIS Replay — $27A LITTLE LOOK INSIDE
Two slides from the workshop.
Tap to take a closer look.
FROM THE PEOPLE WHO WATCHED
A POST MADE DURING THE SUMMIT
“This is the live posting reel we made during your summit 🤯🤯”
An attendee shared these insights after the live posting exercise: 15,238 views, 7,845 viewers and 19 follows.
One attendee's reported result, captured in the screenshot. Views and follows are not sales; individual results vary.
Learn the framework — $27Original screenshots from Instagram messages and comments after the live summit and replay. Tap any screenshot to take a closer look.
YOUR HOST

“Your content will keep changing, but your story is the thread that ties every version together.”
Missy has spent seven years creating content: from coaching, to motherhood and fashion, to building Holliday Social.
In the summit, she shares how Holliday Social generated $50,000 in its first four months through organic content, and breaks down the thinking behind the posts.
Expect practical examples, honest advice and a push to stop overthinking and start creating.
Business figures shared by Missy during the summit. Her results reflect her experience; your results will depend on your business and implementation.
YOUR NEXT STEP IS SMALL
Set aside some time. Open your notes. Turn “I should post something” into a clearer plan for what to say next.
A practical starting point for $27.
SAY IT SUMMIT · THE REPLAY
The $27 replay will be available to purchase here soon.
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Replay only. Coaching and a personal profile audit are not included.
A FEW THINGS YOU MIGHT BE WONDERING
Founders, business owners and creators who want to use their story to make more purposeful content. It is particularly useful if you know your work is valuable but get stuck translating that into posts.
A recording of the Say It Summit workshop with Missy Holliday. It includes the teaching, content exercises, posting session and profile audits recorded during the original event. This is a digital replay, rather than a new live event.
No. Work through it in sections and pause to do the exercises. Have a notebook and your phone handy so you can create as you go.
You can start with the B-roll exercise: use footage of you or your business, add a hook on screen and tell the story in the caption. You don't need to speak to camera to take part.
No. The $27 purchase is for the summit replay. The recording includes an invitation to Missy's separate KNOWN coaching program near the end. Any live-event pricing, bonuses or enrolment deadlines mentioned relate to the original event; buying the replay does not secure those offers.
The replay includes audits of accounts reviewed during the live summit. You can learn from those examples and use the same framework on your profile. A new audit of your own account is not included.
No. The workshop focuses on organic content, storytelling and making each post relevant to your audience. You can apply the exercises to the audience you have now.
STORY FIRST. STRATEGY ALWAYS.
AUD · One payment · 3.5-hour replay